Current Market Resilience

Key highlights from the report data include a striking 85% of active buyers expressed confidence in securing a property within the next three months. Seller confidence also saw an uptick, with 63% anticipating a sale within the same time-frame. The pace of transactions has accelerated, with 43% of properties achieving Sold Subject to Contract (SSTC) status within 30 days of listing, a marked improvement from earlier this year.

While buyers are factoring in higher borrowing costs, they remain price-conscious, suggesting a nuanced market dynamic. In this post, we will examine these trends, exploring the factors driving this surprising surge in confidence and what it could mean for buyers, sellers, and the broader housing market in the UK.

Factors Driving Buyer Confidence

Several key factors have converged to bolster buyer confidence in the UK housing market:

  • Improved Weather: The arrival of warmer weather and longer days has traditionally positively affected market sentiment. The sunnier outlook often translates into increased viewings and a greater willingness to engage in property transactions.
  • Increased Stock: A noticeable rise in the number of properties available for sale has expanded buyer choice and created a more competitive market environment. This increase in supply can incentivise sellers to price more realistically, attracting a broader range of potential buyers.
  • Economic Indicators: Recent economic data suggests a potential easing of inflation, raising hopes of a slowdown in interest rate hikes. The prospect of more stable or even lower mortgage rates in the near future has undoubtedly contributed to the surge in buyer confidence. Additionally, wage growth in some sectors has improved affordability for certain buyers.

These factors, combined with a resilient underlying demand for housing, have created a sense of cautious optimism in the market. However, challenges remain, including the ongoing cost-of-living crisis and the lingering effects of higher interest rates on affordability.

Comparison to Previous Election Cycles

The current housing market exhibits a notable divergence from historical trends surrounding election periods. While elections typically inject uncertainty and hesitation into the market, the present situation reveals a different narrative.

Seller confidence, though not as exuberant as buyer confidence, is experiencing a steady climb. This upward trend suggests that the prospect of a general election does not deter sellers, a stark contrast to the usual apprehension observed in previous election cycles.

Several factors contribute to this atypical behaviour:

  • Predictable Outcome: The consensus view that the election outcome is largely predictable has mitigated concerns about potential policy shifts or market disruptions. This sense of certainty has encouraged sellers to proceed with their plans rather than adopt a wait-and-see approach.
  • Pent-Up Demand: Many sellers have been delaying their decisions due to the rising interest rates and economic uncertainty. However, there is a growing realisation that further delays may not be beneficial, prompting them to take action now.
  • Economic Resilience: Despite the challenges, the economy’s relative resilience has instilled some confidence in sellers. The continued demand for housing and a sense of urgency among buyers has created a favourable environment for transactions.

This deviation from historical patterns underscores a significant shift in market sentiment. Sellers, like buyers, are prioritising their personal housing needs over political considerations. The prevailing attitude is one of pragmatism and a desire to move forward, regardless of the election outcome.

Seller Sentiment

The OnTheMarket report reveals a noteworthy trend in seller sentiment: 63% of sellers expressed confidence in achieving a sale within the next three months. This figure signifies a robust level of optimism among sellers, further solidifying the positive momentum in the UK housing market.

The significance of strong seller confidence cannot be overstated. It complements the surge in buyer confidence, creating a virtuous cycle that sustains market activity. When confident sellers are more likely to list their properties, the available stock increases and provides buyers with more options. This, in turn, fuels buyer confidence, leading to increased viewings, offers, and, ultimately, successful transactions.

Furthermore, confident sellers are often more willing to negotiate on price, recognising the importance of attracting motivated buyers. This flexibility can lead to quicker sales and a smoother transaction process for all parties involved.

The current alignment of buyer and seller confidence positively indicates the housing market’s resilience. It suggests that, despite external challenges and uncertainties, buyers and sellers are actively engaged in the market, driven by a shared optimism about the future of UK property.

Expert Insights

Industry experts offer valuable perspectives on the current market dynamics. Jason Tebb, CEO of OnTheMarket, notes, “The housing market has so far shown itself to be remarkably resilient in the face of rising interest rates and wider economic uncertainty.” He emphasises the importance of increased choice and competitive pricing in driving buyer engagement.

However, experts also highlight potential challenges ahead. Affordability remains a significant concern for first-time buyers grappling with higher mortgage rates and rising living costs. Additionally, the upcoming general election introduces an element of uncertainty, as potential policy changes could impact the housing market in unpredictable ways.

Some experts caution that the current surge in confidence may be temporary, contingent on the economic outlook and the election outcome. They advise buyers and sellers to carefully assess their individual circumstances and seek professional guidance before making any major decisions.

Despite these concerns, experts’ prevailing sentiment is cautious optimism. They believe that the UK housing market’s underlying strength, pent-up demand, and a resilient economy will likely cushion any potential shocks and ensure continued activity in the coming months.



In conclusion, the UK housing market is currently experiencing a period of stability, with steady prices and a balanced supply-demand dynamic. Despite the upcoming general election, expert forecasts suggest a positive outlook for the market, with continued demand and potential price growth.

This presents an opportune time for both buyers and sellers to engage in the market. Buyers can benefit from the current stability and potential for future price appreciation, while sellers can capitalise on the sustained demand for properties.

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