1 Mayfair – Redefining Luxury in London

Rising majestically into the skyline in the heart of Mayfair, 1 Mayfair is a £2 billion project spearheaded by Phones4U billionaire John Caudwell. The luxury development is poised to become London’s most expensive residential address, eclipsing even the legendary One Hyde Park in Knightsbridge.

With a waiting list already exceeding 600 eager (and exceptionally wealthy) individuals, 1 Mayfair offers just 24 “principal residences” – a curated collection of opulent penthouses, expansive apartments, and perfectly proportioned pied-à-terres with Hyde Park practically on the doorstep.

Residents will enjoy a suite of bespoke amenities, including a luxury spa and underground parking. Every detail, from the tastefully crafted interiors to the discreet concierge services, creates an air of exclusivity and refinement. Prices at this super-prime development start at a cool £35 million, with the most prized residences expected to fetch considerably more.

One Hyde Park: Where Legends Are Made

One Hyde Park. The name alone creates images of high-end luxury and exclusivity. Thoughtfully developed by the world-renowned Candy Brothers, this Knightsbridge hot spot has become linked with record-breaking sales and a lifestyle reserved for the world’s elite.

At the peak of this iconic development sits a penthouse that truly redefines style and opulence. This property could be yours for a cool £175 million. This duplex occupies the 10th and 11th floors, commanding breathtaking, uninterrupted views of Hyde Park. Spread across 18,000 square feet, this private sanctuary is where your every desire is catered for.

Developed by the Candy brothers, One Hyde Park is revered for its iconic architecture, designed by Rogers Stirk Harbour + Partners, seamless security, and discreet concierge services. A place in this development is a highly desirable asset for international property buyers.

 

Key Features Include:

  • Panoramic vistas of Hyde Park from every room.
  • A secluded haven in the heart of Knightsbridge.
  • Tastefully designed interiors using the finest materials and finishes.
  • Luxury Amenities, including a private spa, home cinema, cocktail bar, and state-of-the-art gym.

The Wellington offers Elevated Living in Belgravia

Situated in the heart of Belgravia, one of the city’s most desirable postcodes, The Wellington presents an exquisite collection of ultra-luxury apartments designed for discerning individuals who demand the best luxury lifestyles. This exclusive development offers a rare opportunity for buyers to acquire a residence in this coveted postcode. This area of London is renowned for its elegant architecture, leafy garden squares, and proximity to the Royal Parks.

Lucky residents can start their day with a coffee on their private balcony, soaking in panoramic views of the London skyline. As evening descends, a retreat to the rooftop terrace enables residents to watch the sunset paint the city in warm red and rich golden hues. This reality is at The Wellington, where luxury living is elevated.

The Wellington building is known for its classic architectural style, seamlessly blending with the elegance of Belgravia. Residents benefit from secure underground parking, lift access, and a large, secure storage unit – essential amenities for a seamless London lifestyle. With convenient transport links nearby, including Victoria Station and multiple underground lines, The Wellington offers convenience in the heart of Prime Central London. Apartments currently sell for around £3,900,000 (resale).

 

Key Features:

  • Prime Location: Situated in the heart of Belgravia, moments from Sloane Square and Hyde Park.
  • Panoramic Views: Enjoy breathtaking vistas of London from your private balcony and rooftop terrace.
  • Bespoke Finishes: Each apartment is meticulously crafted with the finest materials and bespoke details.
  • 24-Hour Concierge: A dedicated team can cater to your every need.

Hanover Lodge is a Regent’s Park Gem

Set within the green expanse of Regent’s Park, Hanover Lodge, once home to the French ambassador, changed hands for a staggering £113 million in 2023. This move solidified its position as one of London’s most interesting, important, and deserving properties.

 

Key Features Include:

  • Designed by John Nash, the architect of Buckingham Palace, Hanover Lodge is a neo-classical masterpiece.
  • Overlooking Regent’s Park, one of London’s most prestigious Royal Parks offers unparalleled views and tranquillity.
  • With 2,400 square meters of living space, Hanover Lodge boasts grand reception rooms, opulent bedrooms, and a wealth of entertaining spaces.
  • Exclusive Amenities, including a gym, sauna, gallery, in-house staff, and a swimming pool that can be transformed into a ballroom.

 

Built in 1827, Hanover Lodge has been carefully preserved and tastefully restored, ensuring it retains its original period charm while updating it with modern comforts. The sale to Indian billionaire Ravi Ruia highlights the enduring appeal of this iconic property.

33 Portland Place – Own a Piece of London History

33 Portland Place is a Grade II-listed masterpiece designed by the renowned Robert Adam in 1775. Steeped in history and grandeur, it has hosted royalty, prime ministers, and A-list celebrities. From filming “The King’s Speech” to Amy Winehouse’s iconic “Rehab” music video, this Marylebone mansion holds a history as captivating as its stylish architecture.

Beyond its star-studded past, 33 Portland Place offers an exclusive, highly elevated living experience. Ten sumptuous bedrooms provide ample space for family and accommodating guests, while the carefully preserved interiors, including original mouldings, floor-to-ceiling windows, and breathtaking chandeliers, all drip with elegance and style. The kitchen is a chef’s dream with its distinctive leaded windows and skylights, while the basement level holds a private spa complete with a pool, hot tub, and treatment room. The price when last sold was £65 million.

 

Key Features:

  • A Grade II-listed mansion with a rich history and connections to royalty and celebrities.
  • Designed by Robert Adam, featuring exquisite period details and grand proportions.
  • Private pool, hot tub, treatment room, juice bar, and a sky lounge with panoramic views.
  • Situated on Portland Place in Marylebone, a highly sought-after address in Prime Central London.

 

Originally designed by Robert Adam, 33 Portland Place has been carefully maintained and tastefully updated to offer modern comforts while preserving its rich historical integrity.

Why Invest in London’s Luxury Property Market?

London’s international draw as a finance, culture, and education hub remains undeniable. This historic city continues attracting high-net-worth individuals and international property buyers seeking a secure investment for their portfolio and living an enviable lifestyle. But what exactly drives the enduring demand for luxury property in London?

London’s position as a leading global city ensures a constant influx of affluent property prospectors looking to buy prime real estate. This consistent demand underpins strong capital appreciation and rental yields, making London property a sound investment for your portfolio.

Whether seeking a pied-à-terre or a long-term financial investment, London’s strong rental market offers attractive returns. High demand, particularly in prime locations like Mayfair, Knightsbridge, and Belgravia, ensures sustained rental income and strong investment potential.

Luxury property in London is often viewed as a safe haven asset, providing a hedge against economic volatility and political uncertainty. This stability attracts international investors seeking to diversify their portfolios.

Beyond financial considerations, London offers its residents a world-class lifestyle. Imagine having access to Michelin-starred restaurants, designer boutiques, world-renowned cultural institutions, and beautiful green spaces, all within easy reach of your luxurious residence.

 

Crown Luxury Homes: Discover London’s Finest Properties

At Crown Luxury Homes, we are passionate about connecting our discerning clients with London’s most exclusive properties. Whether you plan to make a home here or add to your property portfolio, our team of experts possesses an in-depth understanding of the prime property market. We will provide you with unmatched guidance and support throughout your property journey.

 

Our Services:

  • Bespoke Property Search: We curate a tailored property selection that perfectly matches your needs and aspirations.
  • Investment Guidance: Our market expertise ensures you make informed financial decisions, maximising your investment potential.
  • Dedicated Client Service: We provide a seamless and personalised experience from initial consultation to completion.

 

Are you ready to discover your dream luxury property in London? Contact us today for a confidential consultation.

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