Living in Soho

Soho’s architectural style reflects an eclectic mix of its past and present. Strolling through its streets, you will encounter a fascinating blend of property types with distinct appeal. Elegant Georgian townhouses, dating back to the 18th century, exude timeless charm with their spacious interiors, soaring ceilings, and preserved period details. Many have been thoughtfully converted into apartments or offices, seamlessly blending history with modern living.

Modern apartments provide a haven of functionality and contemporary design for those seeking a sleek and minimalist aesthetic. They are often complemented by amenities like concierge services and state-of-the-art gyms.

If you are drawn to open spaces and industrial chic, lofts – converted from former factories and warehouses – offer an inspiring backdrop for creative expression. Their high ceilings, exposed brickwork, and expansive layouts have become a haven for artists and trendsetters. Soho also caters to the entrepreneurial spirit with versatile live-work spaces, seamlessly merging residential and commercial use.

Landmarks such as the House of St Barnabas, a Grade I listed Georgian mansion, and the iconic Palace Theatre, a testament to Victorian grandeur, testify to Soho’s rich heritage. The Raymond Revuebar, with its Art Deco façade, adds a touch of glamour and intrigue, while the magnificent TCRW SOHO development redefines luxury living with its collection of 81 apartments and 11 penthouses.

Soho is a highly sought-after area, reflected in its property prices. The average property price in Soho is significantly higher than the London average, and rental rates are also premium. However, demand remains strong due to the area’s central location, attractive lifestyle, and investment potential.

New developments like TCRW SOHO drive further interest in the area, showcasing the potential for luxurious modern living within this historic district.

 

Soho attracts a diverse range of residents, including:

  • Young Professionals: Drawn to the area’s central location, career opportunities, and vibrant nightlife.
  • Creatives: Artists, musicians, and designers find inspiration in Soho’s rich cultural scene.
  • Entrepreneurs: The mix of live-work spaces and networking opportunities appeals to business owners and freelancers.
  • International Residents: Students and professionals worldwide are drawn to Soho’s cosmopolitan atmosphere.

The typical Soho resident is dynamic, social, and enjoys a fast-paced urban lifestyle. The area’s rich cultural offerings, diverse dining scene, and proximity to key London landmarks create an exciting and fulfilling living experience.

 

Real Estate Insights

Soho’s real estate is dynamic and highly sought-after, driven by its prime location, vibrant lifestyle, and rich cultural heritage. Current trends show steady price growth, especially for luxury apartments and new developments. Upcoming projects like the Ilona Rose House transformation and TCRW SOHO further enhance Soho’s appeal and attract investment.

Soho’s scarcity of land and high demand make it an attractive investment. Its central location, transport links, and thriving business and entertainment scene offer strong potential for capital growth and rental yield. Expert opinions support Soho’s investment value.

Navigating Soho’s competitive rental market requires strategy. Engage a knowledgeable letting agent, such as Crown Luxury Homes, to help you narrow down your options. As the area is such a desirable one, be prepared for competition.

With careful planning and expert help, finding your ideal Soho home is achievable. It offers a unique blend of history, prestige, and investment potential.

Transportation

Soho is neatly nestled between Oxford Street and Regent Street in London. Shaftesbury Avenue bounds it to the north, Wardour Street to the west, Coventry Street to the south, and Charing Cross Road to the east.

Soho is well-connected to the rest of London by public transport, with several Underground stations and bus routes serving the area. The nearest Underground stations are:

  • Tottenham Court Road
  • Leicester Square
  • Oxford Circus

These stations provide easy access to other parts of London, including the West End, the City of London, and Canary Wharf.

Bus routes 9, 15, 24, 38, 45, 134, and 176 also serve Soho, providing convenient connections to other areas of London.

Taxis and minicabs are readily available in Soho, making it easy to get around, especially at night.

Soho is a very walkable district for those who like to explore on foot. Many shops, restaurants, and attractions are within walking distance of each other. The area also has several cycle lanes, making it easy to get around by bike.

The district is also accessible for people with disabilities, with many buildings and public spaces equipped with ramps, lifts, and other facilities.

Soho is located within walking distance of several key London landmarks, including:

  • Oxford Circus
  • Leicester Square
  • Trafalgar Square
  • Buckingham Palace
  • The British Museum

 

The journey time to these locations by public transport is typically 10-15 minutes.

Average Travel Times to Major London Landmarks:

  • Heathrow Airport: 45 minutes by taxi or minicab, 1 hour by public transport
  • Gatwick Airport: 1 hour by taxi or minicab, 1 hour 30 minutes by public transport
  • Stansted Airport: 1 hour 15 minutes by taxi or minicab, 2 hours by public transport
  • Luton Airport: 1 hour 30 minutes by taxi or minicab, 2 hours by public transport

Soho is a popular tourist destination, so it can get busy, especially during peak hours. The area has several car parks, but parking can be expensive. If possible, walking or taking public transport is recommended, as traffic congestion can be heavy during peak hours.

The Tube

Shopping in Soho

Soho offers a unique shopping experience, blending high-end designer stores with quirky independent boutiques and speciality shops.

Well-known shopping spots include Liberty, an iconic department store founded in 1874 and housed in a Tudor-style building. It offers a curated selection of luxury fashion, homeware, and beauty products.

Carnaby Street is a pedestrianised shopping street known for its vibrant atmosphere and eclectic mix of fashion, lifestyle, and beauty brands. From the birthplace of Swinging London in the 1960s, the stomping ground of Mods, Skinheads, Punks, and New Romantics, to the cutting-edge street style of today, Carnaby Street remains the vibrant centre of culture and lifestyle in London’s West End.

 

Some of Soho’s Hidden Gems Include:

  • House of MinaLima: A treasure trove for Harry Potter fans, showcasing film graphic art and designs.
  • Phonica Records: A renowned independent record shop specialising in electronic, house, and techno music.
  • Algerian Coffee Stores: A charming family-run shop offering a wide selection of coffee beans, teas, and spices.

 

Dining & Nightlife

Soho’s dining scene is a culinary adventure, ranging from casual street food to Michelin-starred fine dining. Immerse yourself in the sophisticated ambience of Quo Vadis, a historic restaurant and members’ club where modern British cuisine takes centre stage.

Embark on an authentic Chinese culinary adventure in the vibrant heart of Chinatown, savouring everything from delicate dim sum to succulent Peking duck. Head to the legendary Lina Stores, a Soho institution celebrated for its fresh, handmade pasta and delectable Italian delicacies for a taste of Italy. Finally, raise a glass at Bar Termini, a stylish haven where expertly crafted negronis and classic Italian cocktails flow.

Soho’s nightlife is equally vibrant, with a diverse array of bars, clubs, and live music venues. Step back in time at Cahoots, a hidden gem with a speakeasy vibe and an underground theme. Sip on creative cocktails while enjoying live music in this captivating setting.

Embrace the vibrant energy of Freedom Bar, a beloved LGBTQ+ venue where drag nights reign supreme, and the atmosphere is always buzzing. For a truly unforgettable experience, venture into the realm of The Box, a high-end cabaret club where extravagant performances and risqué entertainment push boundaries and leave you breathless.

 

Green Spaces

Don’t let its compact size fool you! Soho Square boasts a rich history that stretches back to the late 1670s. Its centrepiece, a charming Tudor-style cottage (despite being built in the 20th century), adds to its appeal. The square and garden were originally designed to cement Soho’s status as a fashionable residential area. Today, it is a versatile green oasis – a serene spot for weekday picnics that transforms into a vibrant hub during events like London Pride.

Golden Square is another small but charming green space, perfect for a quick break or al fresco lunch. Beneath its tranquil surface lies a wartime air raid shelter, a reminder of its past. The square’s rebirth in 1952, with its elegant paved garden and gifted Bulgarian roses, symbolises hope and renewal. Today, its fastigate hornbeams, ornamental crab apples, and maples provide a serene escape in the heart of bustling Soho.

Soho Cultural Highlights

Soho has a rich history and therefore steeped in cultural heritage. It is a treasure trove for those seeking entertainment and artistic inspiration.

Theatrical Delights: Prepare to be captivated by the magic of the West End at one of Soho’s historic theatres. The Palace Theatre and Prince Edward Theatre beckon, promising unforgettable performances that will leave you spellbound.

Art and Music Fusion: Soho’s galleries pulse creatively, showcasing thought-provoking contemporary art that challenges and inspires. For music lovers, iconic venues like Ronnie Scott’s Jazz Club offer an intimate setting to experience world-class live performances that stir the soul.

Journey Through Time: Dive into Soho’s captivating past with a guided tour. From tracing the footsteps of icons like David Bowie and The Beatles to discovering the haunts of Mozart and countless others, Soho’s guided tours offer a fascinating journey through its star-studded past and musical legacy.

Digital Wonderland: Step into the future at Outernet, an innovative public space where digital art and entertainment converge. Immerse yourself in a world of interactive displays and cutting-edge technology that will ignite your imagination.

Two women walking past theatre cafe

Education & Schools

While Soho has a limited number of schools due to its central location and primarily commercial nature, several excellent educational institutions are located within a short distance, ideal for families moving to the area. These include:

  • Soho Parish Primary School is a Church of England primary school on Great Windmill Street, serving the local community.
  • The Grey Coat Hospital is a Church of England secondary school for girls located in nearby Westminster. It is known for its strong academic performance.
  • Westminster School is an independent school for boys located in Westminster. It has a long and distinguished history dating back to the 12th century.

 

Soho’s proximity to the West End and its thriving creative industries offers access to a range of speciality education options, including:

Soho’s central location also makes it easy to reach several prestigious universities, such as University College London, King’s College London, and the University of Westminster. This proximity to world-class universities benefits both students and professionals in Soho. Students can easily access libraries, research facilities, and cultural events, while professionals can take advantage of networking opportunities and continuing education programmes.

 

Community & Culture

Soho’s community is a friendly blend of diversity, reflecting its long history as a melting pot of cultures and creativity. The area attracts a dynamic mix of residents and visitors, from young professionals and artists to entrepreneurs and international students.

This cultural richness is celebrated through various events and festivals, such as the Soho Food Feast, Pride in London, and the Christmas Lights Switch-on. Soho’s artistic spirit is alive and kicking, evident in its numerous galleries, street art installations, and independent theatres. The area has long been a magnet for creative individuals, creating a lively community of artists, musicians, and performers contributing to its unique atmosphere.

 

Work & Business

Although Soho is best known as a centre of entertainment and culture, it is also a thriving business district that attracts a diverse range of industries and professionals. Media, fashion, and tech startups all find a home in Soho’s streets, drawn to its central location and highly creative energy.

Co-working spaces and business hubs abound, providing a supportive environment for freelancers and entrepreneurs to collaborate and innovate. With commercial space in high demand, opportunities for investment and development are constantly emerging, making Soho an exciting place to do business.

 

Pros & Cons of Living in Soho

Living in Soho offers an unrivalled urban experience, immersing residents in a mix of rich history, culture, and entertainment. The area’s central location, exceptional transport links, and diverse range of shops, restaurants, and cultural attractions make it a highly desirable place to call home.

Soho’s unique blend of historic charm and modern energy creates a dynamic and exciting atmosphere that appeals to a wide range of individuals, from young professionals and creatives to entrepreneurs and international students.

However, it is important to acknowledge the potential downsides of living in Soho. The cost of living is notably higher than in many other areas of London, with premium property prices and rental rates. The bustling nightlife and central location can also contribute to higher noise levels, particularly in certain areas. Additionally, green spaces are limited compared to other neighbourhoods, though nearby parks offer respite from the urban buzz.

Soho’s unique charm and character sets it apart from neighbouring areas. While Mayfair exudes luxury and exclusivity, and Fitzrovia offers a quieter residential vibe, Soho maintains a vibrant blend of history, culture, and entertainment that is truly its own.

Its compact size and pedestrian-friendly streets create a sense of community and walkability that is often lacking in larger neighbourhoods. Soho’s diverse range of housing options, from Georgian townhouses to modern apartments, caters to various lifestyles and budgets, further contributing to its appeal.

 

Conclusion

Soho has a captivating blend of history, culture, and vibrant energy. People are drawn to its iconic landmarks, eclectic mix of shops and restaurants, and thriving arts and entertainment scene. Soho offers an unrivalled urban lifestyle for those who love city life. The area’s central location, excellent transport links, and diverse range of housing options further enhance its appeal.

While the cost of living and the potential for noise may be factors to consider, the rewards of living in Soho are undeniable. It is a place where history meets modernity, creativity flourishes, and every day is an adventure.

If you are ready to experience the beating heart of London, we invite you to explore the properties available in Soho. Contact our team today to discuss your needs. Let us help you find your perfect home in or close to this iconic neighbourhood, with endless possibilities.