About The Principal Tower Development

Situated on the edge of Shoreditch and the wider City of London, this iconic development offers residents an unrivalled high-end lifestyle, seamlessly blending the dynamism of the financial district with the lively cultural scene of Shoreditch.

The thriving social scene of Shoreditch waits below the iconic tower, offering an eclectic mix of bars, restaurants, and cultural venues. For those seeking a more relaxed setting, Lightbar London, situated on the doorstep of Principal Tower, offers the perfect retreat.

This prestigious address appeals to professionals seeking a sophisticated urban lifestyle. Its proximity to the City and Tech City provides easy convenience for those working in London’s financial and technology sectors.

Joining the ranks of iconic landmarks such as the Gherkin, the Cheesegrater (Leadenhall Building), and the Walkie-Talkie (20 Fenchurch Street), Principal Tower is set to become a defining feature of London’s world-renowned skyline.

Location and Connectivity

Principal Tower occupies an enviable position in Shoreditch, placing residents mere minutes from London’s financial district. This strategic location is ideal for professionals working in the City, offering a smooth commute and immediate access to the capital’s financial hub.

Beyond its proximity to the City, Principal Tower is well situated for easy access to Shoreditch, Hoxton, and Spitalfields. These dynamic neighbourhoods are renowned for their creative energy, independent spirit, art, fashion, and international cuisine. Residents can explore trendy bars, acclaimed restaurants, and cutting-edge galleries within walking distance.

Shoreditch High Street Station 0.2 Miles

Liverpool Street 0.3 Miles
Old Street 0.6 Miles

Nearby Travel Links

Principal Tower has exceptional transport links, enabling residents to quickly access every corner of London and beyond.

Underground and Overground: The development is served by two major stations: Liverpool Street Station and Shoreditch High Street Station. Liverpool Street offers access to the Central, Circle, Hammersmith & City, and Metropolitan lines, facilitating swift connections to key destinations such as Canary Wharf and the West End. Shoreditch High Street Station, served by the London Overground, provides further links across the city.

Elizabeth Line (Crossrail): Residents benefit from rapid access to the Elizabeth Line at Liverpool Street Station. This high-speed rail link connects Principal Tower to Heathrow Airport, Paddington, and other key destinations across London, significantly reducing journey times.

Bus Routes: An extensive network of bus routes serves the area, providing convenient connections to the City, Old Street, the West End, and beyond.

Cycling and Walking: Principal Tower is situated in a cycling-friendly environment, with dedicated cycle routes connecting to the City and East London. Residents can also enjoy the convenience of walking to nearby shops, restaurants, and cultural attractions.

Architecture and Design

Principal Tower embodies sleek sophistication and urban grandeur. Conceived by the world-renowned Foster + Partners, founded by Norman Foster in 1967, it is a globally acclaimed architectural practice with a portfolio of celebrated projects spanning over 75 countries. Renowned for their commitment to detail, they have shaped skylines across the world with iconic buildings such as:

The Gherkin, London, UK

Beijing International Airport, Beijing, China

Apple Spaceship Campus, San Francisco, USA

London City Hall, London, UK

The building’s striking glass façade creates a sense of transparency and light, reflecting the bustling city while offering its residents breathtaking views of the London skyline. Floor-to-ceiling windows in each residence maximise natural light and provide a magical connection to the cityscape beyond. Foster + Partners’ innovative design ensures that every detail, from the spacious interiors to the panoramic balconies, contributes to a fully immersive living experience.

This iconic masterpiece was recognised as the “Best High Rise Living” by the Luxury Lifestyle Awards in 2021. Owning an apartment in Principal Tower is akin to acquiring a piece of architectural art – a timeless asset that will provide lasting pleasure and enduring value.

Residences and Interiors

Principal Tower offers a collection of thoughtfully designed residences, ranging from stylish apartments to stunning penthouses. Each home is a sanctuary of refined elegance, featuring high-end finishes, bespoke fittings, and spacious open-plan layouts that maximise natural light and create a seamless flow between living spaces.

Designer kitchens have top-of-the-line integrated appliances, including Miele ovens, hobs, and coffee machines. Sleek composite stone worktops and ample storage space enable the creation of delicious meals at home. Some apartments also benefit from integrated wine fridges. Bathrooms are warm and sleek, with porcelain tiling, marble accents, Dornbracht fixtures, and underfloor heating.

Living areas are generously proportioned and bathed in natural light, thanks to the tower’s signature floor-to-ceiling windows. After dark, you can create the perfect ambience with LED downlighting and dimmer switches controlled by in-built home automation systems. Many residences also feature private balconies or terraces, offering stunning views over the City, Shoreditch, and the wider London skyline.

Oak herringbone flooring and fitted carpets add a touch of classic elegance to the living spaces. Bedrooms benefit from bespoke wardrobes, providing ample storage and a seamless aesthetic. Air conditioning provides a comfortable living environment all year round.

Amenities and Services at Principal Tower

Principal Tower provides residents with an exceptional suite of amenities designed to enhance their lifestyle. These exclusive facilities cater to every need, from fitness and wellness to socialising and entertainment.

 

24-Hour Concierge & Security

Swimming Pool

Spa Facilities

Residents’ Lounge

Private Cinema Room

Gym

Wellness and Relaxation

Luxury swimming pool and jacuzzi: Residents can unwind and rejuvenate in the tranquil setting of the indoor pool, complete with an adjacent jacuzzi.

State-of-the-art gym: Maintain peak fitness in the fully equipped residents’ gym, featuring a comprehensive range of cardio and weight training equipment.

Spa facilities: Indulge in the sauna and steam room for a truly revitalising experience.

Entertainment and Socialising

Residents’ lounge and bar: A sophisticated space to unwind, socialise, or enjoy a drink with friends and neighbours.

Private cinema room: Host private screenings or enjoy the latest blockbusters in the dedicated cinema room.

Convenience and Security

24-hour concierge service: A dedicated concierge team is available around the clock to assist residents with their every need, from arranging transport to receiving deliveries.

Secure lift access and CCTV: Ensuring the safety and security of all residents.

Temperature-controlled storage: Providing secure and convenient storage for deliveries.

Lifestyle and Community

Principal Tower offers an engaging and active lifestyle immersed in the cultural heart of Shoreditch. Residents have easy access to diverse art galleries, trendy bars, acclaimed restaurants, and bustling markets within walking distance.

 

The city’s many historical landmarks and attractions are also within easy reach, providing a fascinating contrast to Shoreditch’s creative energy. Within the development itself, a strong sense of community has been created through shared spaces and exclusive resident events, creating a welcoming and connected environment.

Investment Potential

For those interested in investing in Principle Tower, the development’s ideal location at the intersection of the City and Shoreditch makes it attractive. This is a much sought-after London address attracting interest from domestic and overseas buyers.

It is an ideal base for professionals working in the nearby financial and tech hubs. The combination of luxury living, iconic architecture, and exceptional connectivity positions Principal Tower for strong capital growth and attractive rental yields, making it a sound investment for discerning buyers.

Partner with Us

Please do not hesitate to contact us for property management and letting services. We are dedicated to maximising the potential of your investment in this prestigious address.